Just a little warning that this song contains a strong slang word that one or two might find uncomfortable – but as you read Kristie’s reflection, you’ll see why…
Kristie writes:
My faith feels inextricably linked to my concerns for the planet and a belief that many of us need to consume less. Some of my earliest interest into Christianity as a young teenager came whilst looking at what might now be termed eco-theology in some books my URC grandparents had. And so when some years later I encountered this song by Seize the Day, it really resonated.
The line ‘Got a lot of what I never used to need‘ felt highly relatable, that a feeling of need is fabricated within us. Whilst I long not to be caught by the fantasies of the advertisers, and so intentionally don’t watch ad breaks or even go into shops as I know there will be persuasion to buy things I had no idea even existed, I am aware that I’m not immune and sometimes find ‘a jingle fingers through my soul and I’m twitching to a rhythm‘ that I don’t seem to have much control over.
Consumerism cries “Heal the hunger in your soul, with a brand new filling for a brand new hole.” I see how “holey” we all can be, with longings created within us, especially when we get pitted against each other and are coaxed to compare ourselves and want more, or feel we deserve more, or that if we don’t buy stuff we might not be seen as so worthy or desirable. The “because you’re worth it” strapline of a particular company really sticks in my throat. My faith assures me that my or others’ worth has nothing to do with what we ‘treat’ ourselves to, or if we can afford the products promoted. Every one of us has equal worth in the eyes of God.
As well as avoiding the creation of so many holes in the first place, I personally have found it helpful instead of buying stuff, to mourn our losses and our longings and instead heal through a sense of being loved by God. I don’t believe greed is bigger than God. But greed appears to be rampant and has a devastating impact. A long time ago I was inspired by Schumacher‘s “Small is Beautiful” book and this summer found wisdom in hearing Becky Hall talk about “The art of enough” and how we can choose to live with enough growth rather than believe in the ‘bigger is better’ mantra that has massive costs to the planet. Earth Overshoot day gets earlier each year. We need to expose the bigger better brighter message for the fallacy it is.
I really like how the song goes on to notice how collective action is the answer:
I say ‘we’ – what do I mean?
Just a lot of little people in a big machine.
Just a lot of little links in a global chain
Where we want more pleasure so we make more pain … if we get clever
And we give it up together,
What a great endeavour when we pull the plug.
Each time we challenge injustice, buy fairtrade, reuse or reduce rather than buy something new, we make a difference and opt to avoid making pain by instead making our decisions as ethically as possible. There are so many opportunities currently to join with others who are passionate about this.
There are many songs I like by Seize the Day and an unexpected advantage of living near a fracking site was that they came to play a gig for protesters so I got to hear them live for the first time recently.
Find out more about Seize the Day by visiting their website – https://seizetheday.org/
I see they got a bigger bullshit now
I’d better get a better bullshit now
Give me a brighter bolder bullshit now
We’ve got a greener brand of bullshit
I’m not gullible you won’t catch me
Getting had by an adman’s fantasy
Of a supermodel in a talking car
With a nicotine nipple and a chocolate bra
As a jingle fingers through my soul
and I’m twitching to a rhythm that I don’t control
Itching for a fix down the old arcade
Where I spent all the money that I just got
Bigger Better Brighter Bolder bullshit now
Am I an animal, so programmable,
A pavlov dog in a revolving door?
Or a human spirit that has got no limit
And I ain’t gonna double for a dunce no more
Say that I won’t but I probably will
‘Cos they’ve got my number and they’re ringing it still
Singing “Heal the hunger in your soul”
With a brand new filling for a brand new hole
And it’s all for my freedom of choice
That a thousand satellites got one voice
For a TV shopper who remotely votes
Channel hopping in the cabin of a sinking boat
Titanic, what’s the panic bullshit now?
Slave or citizen, same old shit again
Got a lot of what I never used to need
While all I’m cherishing is perishing
Fed to the fetish of a great white greed
Greed in the boardroom bigger than god
Using the woman as a wink and nod
And a prod to the herd that are driving by
“You can have my body if you buy my lie”
Somebody in this neighbourhood
Ought to take those billboards down for good
Ought to run them dealers out of down
Ought to take back the power and hand it around
Start planning for an insurrection now
I’m not a terrorist, maybe an anarchist,
A nice bloke, doesn’t wanna hurt no one,
But if we don’t stop it then our kids are gonna cop it
And how we gonna pay them for the damage we done?
I say ‘we’, what do I mean?
Just a lot of little people in a big machine
Just a lot of little links in a global chain
Where we want more pleasure so we make more pain
And it seems like nobody’s in control
Just money making money and it’s got no soul
And it’s got no power but the power we give
When we doubt that without it we could live
Imagine – it’s easy if you try
I’m an idealist – also a realist
I know it’s difficult to kick that drug
But if we get clever and we give it up together
What a great endeavour when we pull that plug
I’m sick and tired of all the bullshit now
I think we’re running out of bullshit now
I’ve had enough of all the bullshit